One part of your brain knows what needs to happen. The other part—the part that has to actually do the thing—just… doesn’t care enough. Not in a selfish way. Just in a no-spark, no-dopamine, full-stop way.

So what do we do?

We build bridges. We stack the deck. We design a system that supports your brain instead of shaming it.

We’re gonna call them: ✨ Brain Boosts ✨

Cute, right? 

Hi friend. You’re probably just like me and, actually, really good at cleaning.

What you likely never learned – and what no one really talks about – is how to maintain a home.

Cleaning and maintaining are two completely different skills, and most of us were only taught one but shamed for the other. 

Everywhere we look, Pinterest, Instagram, perfectly curated YouTube and TikTok cleaning videos, we’re shown homes that look done. Uncluttered. Serene. Final.

As if the person who lives there just… doesn’t actually live there.